My assignment Essay Example

My assignment Essay My assignment is to reflect on what happens to you cognitively, linguistically, emotionally, and socially as you take part in online discussions(using Blackboard) , and to describe the kind of learning you experienced. It is always good to compare the experience of online discussion with what happens in the regular, face-to-face component of the class. You are to reflect globally on your experiences of the asynchronous discussions. I am interested in your comparison of the online written discussions to the oral discussions we are having in class, to any signs you notice that we are influenced by these written modes when we are in oral mode, whatever, I would expect to see some reference to the ideas we are reading about and discussing in class as you describe your own reaction to engaging in these kinds of discussions.I had three times asynchronous online discussions using blackboard (bulletin board) with my classmate in the semester. We were divided 4group by professor. We didn†™t meet in our classroom on those three days. Next class, we discussed about written discussion during 10minutes. We are to post three comments each day. One comment is to answer about professors’ question and two comments are to reflection about classmate’s comment. I read and post comments that represent a thought, or critical response, or question, or connection to other ideas you’ve formed in the past, in response to one of our reading.For the self-analysis paper, you just need to type up a description of your learning comparing how you learned on the online discussion versus the class discussion.Example: You reflect on how you read the articles in preparation for (or during) the asynchronous discussion.- Do you feel you understand those articles better, less well, or the same when compared to how you prepared for previous regular oral discussion? How would you describe your overall feelings about the asynchronous written discussion we just had (the second one) in terms of the following:a.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the degree of involvement (as defined as psychological engrossment) you feltb.  Ã‚  Ã‚  Ã‚  Ã‚   the degree of enjoyment you experiencedc.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the degree to which you felt the discussion was useful to your learingMy background:I am an international Ph. D student (Korean).In class:I have been a thinker rather than a talker in most discussions. I don’t like speaking in front of many people. I learn the content I learn in class while listening to others verbalizes their ideas. Sometime, it’s not clear whether I understand certain content, but after listening to others’ personalized examples, it becomes clear.Online discussion:I can read all classmates’s thinking.ALSO, the professor often visited blackboard and she is too responsive to each comment.The attached file is Self-Analysis questionnaire.First, you must check each question of the attached file (questionnaire).Briefly exp lanationSecond, you have to write reflection paper based on the questionnaire and above explanation.First written discussionMy Comment: I never realized that there is so much affective traffic in the â€Å"classroom discussion boulevard.† This research also makes me understand how classroom discussion flows from contextual and personal factors to outputs of the discussion. Classroom discussion is not a simple sharing of thoughts! I have been a â€Å"thinker† rather than a talker in most discussions. I wanted to contribute to group discussions, but it was hard to do. The anxiety of talking in discussion was too high for me even though the student who usually being a talker may enjoy the challenge. So, I would like to raise a question about encouraging discussion. When I was a teacher, I wanted to assist a child to have an opportunity to tell her thought, but the appointed child burst into tears because of tension. I am wondering how I can make a thinker to express his/h er thought freely.Professor: As much as I try to be friendly and encourage MY students to feel comfortable in the discussion whether thinking as you call it or talking, I also have had it where a student started to cry rather than speak. Made me feel bad!I do think there are ways to get students to become more comfortable smaller groups, allow some reflection time, have everyone share what theyre quietly thought about and perhaps written down, giving the quiet student a leading role on a topic she is enthusiastic about, that sort of thing. But you do have to be sensitive and not get into a tug-of-war in the moment just for the sake of forcing the student to speak up!Second written discussionSubject: Constructivist views of learningMy Comment: I would like to talk about the two teachers’ story of â€Å"Expertise as Process.†Ã¢â‚¬Å"A typical day is full of anxiety and boredom,† says Csikszentmihalyi.â€Å"Flow experiences provide the flashes of intense living aga inst this dull background.†Flow occurs when a person skill level is perfectly balanced to the challenge level of a task. I think that the two teachers, Margot and Cynthia, have not so much challenge in their teaching lives because they are quite familiar and have enough skill in their job.How can they experience flow? Because they are in the Boredom area in the Flow chart of Csikszentmihalyi (please see the chart in the hand-out of Sep. 6th), there is two way that they can return to the flow channel. Firstly, they can enjoy if they can reduce their skill level. However, it seems impossible. Hence, the only clue to rescue them from the boredom is to increase the level of challenge. I think two types of challenge may be given to them. The first one is external reward. Promotion or bonus money through their students’ evaluation or academic achievement can be the motivation for the teachers.The second one is intrinsic motivation. I thought that the teachers would be more in volve in their teaching for its own sake if they could monitor the improvement of their students. The teachers can be rewarded internally if students and/or parents wrote thank you letter to them. Moreover, school district should develop some tool that helps teachers monitor their students’ improvement.;Me: Wilcox revealed that teachers have different expectation and treatment between upper middle class children and lower middle class children. Result of Rist and Collin are similar. Do teachers treat students differently by their parents ¿ social economy status or income? The relationship between student’s SES and academic achievement has been recognized as positive. Even though Collins insists that teachers ¿ responses differ by children’s class rather than by their skills, the lower class children of those studies can be classified as low achievement children in general. It means, teacher may treat students differently by their academic achievement, school behavior, and/or background. Looking back my elementary and secondary school years, teachers responded gently students from high SES families. However, some students from low SES families were loved by teachers because they got high achievement in academic tests.Hence, I guess we will have different picture if a research that investigate the different effects of student’s background, academic achievement, and school behavior.;Professor’s comment:   remember that the Rist article (I think thats the one) was reporting that the teachers were assigning the kids to different groups after one week of kindergarten. I know teachers can pick up a lot in one week with a child but that seems pretty fast to have decided who would be in the high, medium, and low reading group! So Panofsky is arguing that yes it may be achievement but the separation occurs too early to have it that the teacher would be going solely on achievement.Your comment raises another thought: So do teacher s, in your experience, ever love students who do average or below average work?Professor’s post: And, I want to add, teachers who are more aware of the fact that its partly a cultural and use of language difference rather than laziness or stupidity will slowly help ALL kids, even those from the majority social class, see that there are these beautiful differences in the world and that our job is to appreciate them all.Have any of you ever been in a position where you felt others were treating in a sense as a member of marked monority? It happened to me once when I went on a job interview and the weird thing is that I felt stupid and I couldnt figure out how to get out of that groove! It was so weird!Me: Dr. S,   I totally agree with you. The children from Low SES families should be given more opportunity than now. It is very important for them and for all. The children have the right to enjoy their school life. However, the children and their teachers have distinct achievem ent goals  Ã‚  under NCLB. Moreover, some kindergarteners should pass unlawfull elementary schools entrance screening. Im wondering how much the teachers can.My classmate: I see many of my excellent friends learned very well and quickly whoever the teachers are. As a non self-motivated student, the first thing I blame when I am not making good performance is the teacher. (What a shame on me!) Information nowadays is easy to access, and everyone has chance to become independent learners. But guiders are still needed to internalize information for learners.Me: Definitely discussion is more ZPD style than workwheets. Not only studnet, but also teacher should be familiar with each others culture. Both culture should be respected in their classroom. However, childrens some practices and customs from a culture should be reviewed and that is educators work. Teachers cultural bias, of course, should be revisited by herself and from any other route. Hence, I think it is not easy to positio n between respecting a culture and providing a new value. My Assignment Essay Example My Assignment Essay Hostel Management System We have two hostels in our Limkokwing University of Creative Technology (LUCT), which consist hostel in faculty and hostel outside of the faculty. These two hostels at present are managed manually by the hostel office. The Registration form verification to the different data processing is done manually. Thus there are a lot of repetitions which can be easily avoided. And hence there is a lot of strain on the person who are running the hostel and software’s are not usually used in this context. This particular project deals with the problems on managing a hostel and avoids the problems which occur when carried manually. Identification of the drawbacks of the existing system leads to the designing of computerized system that will be compatible to the existing system with the system which is more user-friendly and better organized. We can improve the efficiency of the system, thus overcome the drawbacks of the existing system. Advantages of Hostel Management System Student Hostel Management System is useful to perform the complete Hostel Management functionalities of any of the faculty of the university. * Base file Hostel creation, Block creation and Room Facility are defined in master file. * Other Main process such as Room location, Room Change and Room facilities are available in this Hostel Management System. Functional Feature:- * Creation of Building and Block information. * Provision for creating various room types (Single amp; Shared ). Room allotment to the student. * Online vacancy position of the room. * Student leave registers. * Monitoring Visitors and Guest register. * Provision for monitoring the student hostel activities. * Transfer of rooms Review about the current hostel managing system LUCT are using manual way in all their working activities, those activities includes using pen and paper to kept their hostel tenant records, using pen and paper to kept result information’s. We will write a custom essay sample on My Assignment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Inadequate way of interaction with their students and management:- The way that the student is booking and canceling the hostel for every semester seems to be totally outdated and from the LUCT point of view is time consuming and not economically because if student needs to view their status on hostel, no matter how the far is, he must walk in to the management and make a cash payment for booking, which will cost them a lot of transport money and waste their time, and the poor thing here is some times the students may come from far away for them to booking the hostel room. Project Goals and Objectives As our main objective is providing LUCT an online hostel management system, we define some sub-objectives which will give clearer, fastest responds and make hostel file maintenance perfect. Those sub-objectives as follow: 1. Allow students to reserve their rooms from anywhere in the world. 2. Make payments via online. 3. Checking their room status via online. 4. Withdraw a room request online. 5. Maintain their hostel accounts via online. Project Scope The system will be finish in December 2010, and will be in use from January 2011. We will link this system with current student portal of Limkokwing, where we can restrict unknown users. After implementation of this system, for students who applying from overseas, Registry will give their student ID number earlier where a overseas student can book or reserve his hostel from his country in order to reduce trouble after he arrived to Limkokwing. This system will give accurate reports whenever administer needs and also it will provide some data like how many students are currently staying in hostel and clear view of hostel location for new student’s satisfaction. My assignment Essay Example My assignment Essay My assignment is to reflect on what happens to you cognitively, linguistically, emotionally, and socially as you take part in online discussions(using Blackboard) , and to describe the kind of learning you experienced. It is always good to compare the experience of online discussion with what happens in the regular, face-to-face component of the class. You are to reflect globally on your experiences of the asynchronous discussions. I am interested in your comparison of the online written discussions to the oral discussions we are having in class, to any signs you notice that we are influenced by these written modes when we are in oral mode, whatever, I would expect to see some reference to the ideas we are reading about and discussing in class as you describe your own reaction to engaging in these kinds of discussions.I had three times asynchronous online discussions using blackboard (bulletin board) with my classmate in the semester. We were divided 4group by professor. We didn†™t meet in our classroom on those three days. Next class, we discussed about written discussion during 10minutes. We are to post three comments each day. One comment is to answer about professors’ question and two comments are to reflection about classmate’s comment. I read and post comments that represent a thought, or critical response, or question, or connection to other ideas you’ve formed in the past, in response to one of our reading.For the self-analysis paper, you just need to type up a description of your learning comparing how you learned on the online discussion versus the class discussion.Example: You reflect on how you read the articles in preparation for (or during) the asynchronous discussion.- Do you feel you understand those articles better, less well, or the same when compared to how you prepared for previous regular oral discussion? How would you describe your overall feelings about the asynchronous written discussion we just had (the second one) in terms of the following:a.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the degree of involvement (as defined as psychological engrossment) you feltb.  Ã‚  Ã‚  Ã‚  Ã‚   the degree of enjoyment you experiencedc.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the degree to which you felt the discussion was useful to your learingMy background:I am an international Ph. D student (Korean).In class:I have been a thinker rather than a talker in most discussions. I don’t like speaking in front of many people. I learn the content I learn in class while listening to others verbalizes their ideas. Sometime, it’s not clear whether I understand certain content, but after listening to others’ personalized examples, it becomes clear.Online discussion:I can read all classmates’s thinking.ALSO, the professor often visited blackboard and she is too responsive to each comment.The attached file is Self-Analysis questionnaire.First, you must check each question of the attached file (questionnaire).Briefly exp lanationSecond, you have to write reflection paper based on the questionnaire and above explanation.First written discussionMy Comment: I never realized that there is so much affective traffic in the â€Å"classroom discussion boulevard.† This research also makes me understand how classroom discussion flows from contextual and personal factors to outputs of the discussion. Classroom discussion is not a simple sharing of thoughts! I have been a â€Å"thinker† rather than a talker in most discussions. I wanted to contribute to group discussions, but it was hard to do. The anxiety of talking in discussion was too high for me even though the student who usually being a talker may enjoy the challenge. So, I would like to raise a question about encouraging discussion. When I was a teacher, I wanted to assist a child to have an opportunity to tell her thought, but the appointed child burst into tears because of tension. I am wondering how I can make a thinker to express his/h er thought freely.Professor: As much as I try to be friendly and encourage MY students to feel comfortable in the discussion whether thinking as you call it or talking, I also have had it where a student started to cry rather than speak. Made me feel bad!I do think there are ways to get students to become more comfortable smaller groups, allow some reflection time, have everyone share what theyre quietly thought about and perhaps written down, giving the quiet student a leading role on a topic she is enthusiastic about, that sort of thing. But you do have to be sensitive and not get into a tug-of-war in the moment just for the sake of forcing the student to speak up!Second written discussionSubject: Constructivist views of learningMy Comment: I would like to talk about the two teachers’ story of â€Å"Expertise as Process.†Ã¢â‚¬Å"A typical day is full of anxiety and boredom,† says Csikszentmihalyi.â€Å"Flow experiences provide the flashes of intense living aga inst this dull background.†Flow occurs when a person skill level is perfectly balanced to the challenge level of a task. I think that the two teachers, Margot and Cynthia, have not so much challenge in their teaching lives because they are quite familiar and have enough skill in their job.How can they experience flow? Because they are in the Boredom area in the Flow chart of Csikszentmihalyi (please see the chart in the hand-out of Sep. 6th), there is two way that they can return to the flow channel. Firstly, they can enjoy if they can reduce their skill level. However, it seems impossible. Hence, the only clue to rescue them from the boredom is to increase the level of challenge. I think two types of challenge may be given to them. The first one is external reward. Promotion or bonus money through their students’ evaluation or academic achievement can be the motivation for the teachers.The second one is intrinsic motivation. I thought that the teachers would be more in volve in their teaching for its own sake if they could monitor the improvement of their students. The teachers can be rewarded internally if students and/or parents wrote thank you letter to them. Moreover, school district should develop some tool that helps teachers monitor their students’ improvement.;Me: Wilcox revealed that teachers have different expectation and treatment between upper middle class children and lower middle class children. Result of Rist and Collin are similar. Do teachers treat students differently by their parents ¿ social economy status or income? The relationship between student’s SES and academic achievement has been recognized as positive. Even though Collins insists that teachers ¿ responses differ by children’s class rather than by their skills, the lower class children of those studies can be classified as low achievement children in general. It means, teacher may treat students differently by their academic achievement, school behavior, and/or background. Looking back my elementary and secondary school years, teachers responded gently students from high SES families. However, some students from low SES families were loved by teachers because they got high achievement in academic tests.Hence, I guess we will have different picture if a research that investigate the different effects of student’s background, academic achievement, and school behavior.;Professor’s comment:   remember that the Rist article (I think thats the one) was reporting that the teachers were assigning the kids to different groups after one week of kindergarten. I know teachers can pick up a lot in one week with a child but that seems pretty fast to have decided who would be in the high, medium, and low reading group! So Panofsky is arguing that yes it may be achievement but the separation occurs too early to have it that the teacher would be going solely on achievement.Your comment raises another thought: So do teacher s, in your experience, ever love students who do average or below average work?Professor’s post: And, I want to add, teachers who are more aware of the fact that its partly a cultural and use of language difference rather than laziness or stupidity will slowly help ALL kids, even those from the majority social class, see that there are these beautiful differences in the world and that our job is to appreciate them all.Have any of you ever been in a position where you felt others were treating in a sense as a member of marked monority? It happened to me once when I went on a job interview and the weird thing is that I felt stupid and I couldnt figure out how to get out of that groove! It was so weird!Me: Dr. S,   I totally agree with you. The children from Low SES families should be given more opportunity than now. It is very important for them and for all. The children have the right to enjoy their school life. However, the children and their teachers have distinct achievem ent goals  Ã‚  under NCLB. Moreover, some kindergarteners should pass unlawfull elementary schools entrance screening. Im wondering how much the teachers can.My classmate: I see many of my excellent friends learned very well and quickly whoever the teachers are. As a non self-motivated student, the first thing I blame when I am not making good performance is the teacher. (What a shame on me!) Information nowadays is easy to access, and everyone has chance to become independent learners. But guiders are still needed to internalize information for learners.Me: Definitely discussion is more ZPD style than workwheets. Not only studnet, but also teacher should be familiar with each others culture. Both culture should be respected in their classroom. However, childrens some practices and customs from a culture should be reviewed and that is educators work. Teachers cultural bias, of course, should be revisited by herself and from any other route. Hence, I think it is not easy to positio n between respecting a culture and providing a new value.

Chartes Cathedral essays

Chartes Cathedral essays Malcolm Miller, an English-speaking tour guide at the Chartes Cathedral states, The Chartes Cathedral is a book. Its architecture is in the binding, and its stories are told through its windows and sculptures. The Chartes Cathedral held true to this statement through my research of this famous gothic cathedral. Located in the heart of a small, sleepy town southwest of Paris, it contains the largest collection of exquisite stained glass, sculptures, and vaulted ceilings. Chartes has been left virtually unharmed through over eight centuries of wars and rebellions. It miraculously survived the French Revolution unscathed when many churches were destroyed by rebelling peasants and it narrowly missed the bombing of Nazi planes during WWII. The exact time and date that the original cathedral was founded is unknown, but it was before 743 (the first sure date associated with it). The church was dedicated to the Virgin Mary and houses a relic, a piece of fabric that is believed to have been worn by the Virgin as she gave birth to Jesus. Because of this relic, Chartes became a major pilgrimage center and a great cathedral was built. The work on the current Chartes Cathedral began in 1194, after a fire destroyed the old church. Chartes is the largest and arguably the most magnificent of all Gothic cathedrals. The Western Facade, which is the front of the church, has two different steeples, built in different centuries and exhibiting different types of architecture. On all sides of the Cathedral, there are beautiful sculptures. The entire church is covered with icons of the Virgin, Jesus, angels, and biblical figures. Inside the church, the vaulted ceilings are built very high- this was one of the tallest free-stan ding structures in the world for a number of centuries. The high ceilings draw visitors attention to the sky and give one a sense of sacredness. The church is held up by flying bu ...

Unconventional monetary policies and their impact on the economy Essay

Unconventional monetary policies and their impact on the economy - Essay Example Funding the affected financial institutions resolves this by empowering the banks to lend and the advanced amount can then be invested in the economy towards growth. The policy also ensures stability of financial institutions when the institutions’ liquid base becomes insufficient for operations and therefore improves flow of money despite existing interest rates (International Monetary Fund, 2013). Aggressive liquidity provision defines advancement of finances to financial institutions as a backstop in order to mitigate adverse risks or ultimate failure of financial institutions. Rational run off and lost confidence in financial institutions are some of the concerns that aggressive liquidity provision prevents and both financial institutions and intermediaries are beneficiaries. The policy empowers banks and facilitates lending roles. This then promotes circulation of money and investments into economic growth and strong balance sheets of financial institutions and intermediaries for confidence in the institutions (International Monetary Fund, 2013). This involves operations for strengthening the environment in which financial institutions operates. The policy aims at ensuring stability of asset prices and the institutions’ ability and willingness to lend through elimination of risks. One of the ways of extending support is through purchase of private assets. Assets are used as security for borrowings and their value determine risks in lending as well as lending costs. Assets that securitize mortgages and other loans offer example of the role of the policy. Lost value in the assets means inability of financial institutions to recover their money in cases of default, with subsequent effects of reduced liquidity and triggered stiff measures for lending. High asset values, when the asset is used as security, however, guarantee ability to recover lent

The Usefulness of Cognitive Theories of Learning for Human Resource Essay

The Usefulness of Cognitive Theories of Learning for Human Resource Practitioner - Essay Example The paper tells that nowadays, senior managers tend to invest more money, time, and thought in the learning of their employees, and consider learning and development a strategic HR function Thus, it would be important to comprehend how and why learning takes place. Theories of workplace learning are placed into three main categories; these are psychological, socio-cultural and postmodern theories. Each view has different focus and contribution to different contexts. Various cognitive theories have been put forward including the Piaget developmental stage theory, the Bandura social cognitive theory, and Vysotsky and the Zone of proximal development. All these have a contribution to the development of employees and have been implemented at different levels. Cognitive theories of learning have enhanced employee productivity and effectiveness in most of the areas that they have been applied. Learning is a very important aspect of both individuals as well as organizational development. Le arning is a wide concept that has attracted several definitions from different individuals in different contexts. According to Wilson, learning is the process whereby knowledge, attitude or behavior is changed as a result of formal training and development, or transformation of informal experiences. Many assumptions have been proposed over the years to explain different cognitive approaches. The theories of three outstanding cognitive theorists including Piaget, Vygotsky, and Bandura explain some of the cognitive aspects that are very important when it comes to influencing the workforce in an organization. The development of a person has been a subject of intensive research by psychologists all across the world. One of the outstanding theories in this area is the Piaget developmental stage theory that helps us to understand behavioral development, especially at a young age. According to Piaget’s findings, there are four developmental stages that individuals go through, both o f which are relative to cognitive development. The first is the sensory-motor period in about the first two years when the child can only focus on physical interactions with their immediate environment. Next is the preoperational period from two to seven years old. During this stage, the child develops language skills and is able to think symbolically though still cannot think completely logical and empathetically. The period from seven to eleven years old is called concrete operational stage when the child becomes more rational to solve a simple problem and develops logical thought. The formal operational stage from adolescence through adulthood was Piaget’s fourth stage of cognitive development in children. The child/ adult develop the ability to think theoretically and formulate hypotheses. This theory was immensely influential on education research and policy during the 20th century.

Professional certificates of software engineering Research Paper

Professional certificates of software engineering - Research Paper Example There are a number of reason for which certification is crucial or needed for software engineers and the field of software engineering. One of the benefits of certification is that skills of the engineers become widely acceptable, which is in relation to quality of service and skills. As a result, the skills of a software engineer can be verified and deemed to meet the expected standards or even be below. In addition, it creates proper job opportunities for all interested parties with certification as organization employ people with credentials, as opposed to those without (Compucert n.d.). This is because credentials are always verifiable and reliable as opposed to actual practice, which could be inadequate and time consuming to prove one’s worth at engineering. In addition, certification creates a benchmark for the software engineering market through which people can be gauged in terms of their skills (Tripp 2002, p.32). Certification has as many downsides as it has upsides, which affect the role of certification and its outcomes. One such is that it is an expensive process for one to undergo since it consumes numerous resources, both financially and in time. There are also many certifications that a software engineer can receive putting the industry at loggerheads as to which is superior, or more recognized than the other. In addition, no set and regulated curriculum of software engineering program exists, which makes it difficult to discern proper qualifications against those that fall short of requirements (Wyrostek 2001). Different organizations provide certifications for software engineers in order to create a trustworthy market for software and ensure quality. One such organization is QAI global that certifies engineers in software quality, testing, quality analysis, software project management and software business analysis among others (Software Certifications n.d.). Another organization that

Advertising Fast Food Product Placement Media Essay

Advertising Fast Food Product Placement Media Essay Product Placement is a term defined as the practice of integrating specific products and brands into filmed entertainment. Product placement was always evolved into the billion-dollar market of Hollywood. As the costs keep increasing for producing movies, studios become ready to make connections with big corporations, which are willing to place their products in a big, particular film. These big connections have big payments. For example direct payments for product placement (for instance in License to Kill Phillip Morris Tobacco paid $350,000 for Bond to smoke a Lark cigarette). Another good example is, In the biggest co-marketing deal in film history, Coca-Cola paid à Ã‹â€ 95 million to the producers of Harry Potter for the right o use the films logo on its cans in what will become a series of films; the first Harry Potter film cost à Ã‹â€ 75 million. It went on general release on November 2001 and is expected to be shown on a thousand screens in the UK. The movie was like the big bang as expected. Harry Potter products everywhere sold in huge amounts and consumers attacked to any product of the movie letting the industry behind the scenes to gain more power. Today all major US film studios seeking for brands to place into a film they are producing. Studios dont pay to the brand owner but the benefits of product placement advertisement are so big to the product name and the film itself that each side promotes the other. Even some smaller studios are seeking for product placement. These movies usually require the product owners to pay television and billboard advertisements. A small film cannot afford these types of advertisements but product placement can. Getting a product into a movie is a long and complicated process. Only the largest companies have direct connections with the large studios. Other companies need to contact to product placement agencies. These agencies try to attract companies with their promises of favorable placements. These agents contact to studios on the phone and look through the scripts with the studio to find someplace to fit their clients products. There are over hundred product placement agencies in the United States. One of the most famous ones is E.R.M.A. (Entertainment Resources Marketing Association), an agency with the slogan Let Us Put You In Movies. E.R.M.A. has a long list of member studios including 20th Century Fox, DreamWorks, MGM, Universal Pictures, and Warner Bros. This agency also has a longer list of clients and under the food title E.R.M.A. has the most famous fast food brands as clients like Taco Bell, Burger King, Dunkin Donuts, KFC and McDonalds. These lists are just examples and they are normally much longer. While time passes more and more companies are realizing the importance and effectiveness of product placement. Companies are searching for the right movie to place their products and taking advantage of the consumer capacity of the movies. Product owners and studios can use different techniques for placing a product. The best product placements are the ones that the product is needed for the movies storyline. But these placements are not common. Another good placement of a product is by letting the characters using the products. The best example of this type of placement is from the movie Forest Gump. In Forrest Gump, when Forrest goes to the All-American ceremony at the White House he drinks large quantities of Dr. Pepper. It does not come off as a shameless promotion because the consumption of the product creates the funny confrontation between Forrest and President Kennedy, as Forrest says, I got to pee. When people see a movie with product placement they tend to look for the products they see on screen to make these products a part of their lives too like the movie characters they watch. When the consumer see Forest Gump drinking Dr. Pepper and say The best things about meeting the president was you could drink all the Dr. Pepper you wanted. the consumer looks for the brands name everywhere. Instead of drinking orange juice with their sandwiches the consumers order Dr. Pepper with the sandwich. Or someone else sees the Harry Potter cups of Coca-Cola and forget about the juice and buy the cola. When a star uses a recognizable product, people in the audience will pat themselves on the back and say look how smart I am, Im using the same thing as the hero in the movie. Its the most inexpensive way to get visibility and sales power. One of the most famous movies of the director Steven Spielberg was E.T. the Extra-Terrestrial (1982). The movie became famous for its cute alien, two cute little children, flying bicycles, interesting story and neat details that everyone who have seen the movie feels emotionally attached to E.T. Almost every review can be found about the movie is positive and this feels like a magic. The receipt from movies ticket sales worldwide shows $756,700,000. When we look at the list of top grossing movies of all time at the worldwide box office E.T. is number 10. That facts address an incredible success. E.T. is not only famous for these facts but it is also known as the movie that changed the world of the product placement. So how did E.T. change the world of product placement? By showing Reeses Pieces as the favorite food of the major character and after the millions of dollars of ticket sales and thousands of people watching the movie in theatres, noticing Reeses Pieces as the favorite food of the character who the viewers have emotional attachments to while watching the movie. E.T. increased the sales of Reeses Pieces by 70%. This amount was amazing and everybody was impressed. One interesting fact about this placement of the movie is how this all started. On the process of producing the movie suddenly the producers came up with the idea of asking for money from MM for showing MM products in the movie. But MM didnt like the idea so their answer was no. In the end everybody agrees that Reeses Pieces made the right decision to say yes to E.T. After the huge success of the product placement in E.T., advertisement gained even more power. Advertisers started to search for ways to carry their products out of the commercial breaks and move the product to the shows themselves. So the product placement became popular. Some of the most famous examples of product placement are James Bond Series perfect car BMW, Taco Bell in Demolition Man, FedEx in Cast Away and Ford in Jurassic Park. But the most famous products used in product placements are fast foods and the most famous brand would be McDonalds. Fast food restaurants biggest advantage is food is a product easy to fit in most movies and in most movies it is acceptable for a character to got to any fast food restaurant when the fact, that in every neighborhood at least one fast food can be found, considered. But McDonalds even made surprising attacks. In a movie about no technology, no electricity, nothing related to our world but only a world belongs to an era when dinosaurs were still around; McDonalds was looking for product placement. In the picture number1 you can see how McDonalds got into the movie Flintstones. In the movie, McDonalds wasnt only a restaurant that our heroes choose but also on the sign of the restaurant over 19 dozen sold joke is a flashback of the companys fast growth and power. Actually when we look at the picture carefully or while watching the movie we can easily notice that the scene McDonalds was used, in a way is a complete McDonalds commercial. Workers wearing McDonalds uniforms, a big sign telling how powerful McDonalds is getting, a sunny day, children running, laughing and playing, a full restaurant with happy people. This movies receipt from ticket sales worldwide shows $358,500,000. Most people who have seen the movie were children and the image of McDonalds for them is the restaurant their favorite characters choose. This image is a little scary even before we focus on the restaurants quality, health issues or morality. While McDonalds and Hollywood are getting richer and richer with these commercials nations get even more addicted to fast food. Young children (under the age of eight years) are very susceptible to advertisements. If an advertisement for a product attracts their interest, they will ask for it even if it is a product for which they have no need or use. (Theres the story of the five year old boy who was asked what he would choose if he had just one wish. His answer was A Tampax, because if I had that I could swim, ride a horse or do anything) Especially young children influenced to want to eat unhealthy, fatty fast foods. The techniques used in movies by product placement are not very different from the techniques used in fast food commercials to attract children. The messages are the same, having fun in the restaurants, the image of being cool and the tasty food served on these restaurants. These messages work easily on young children. An average child watches about 10,000 food advertisements in one year on television and most of these advertisements are for fast food. Today televisions negative side is not only commercials anymore, but also the movies, which used product placement, shown on television. Fast food companies attack children and adults, everyone, with any weapon they can find including Internet, magazines, even games. What impact is this having on youth? Recent statistics indicate that 14% of children are now seriously overweight. 60% of overweight children between the ages of 5-10 years of age already have at least one risk factor for heart disease, including elevated blood cholesterol, blood pressure or increased insulin, and type 2 diabetes. Even if the audience dont notice the products placed in the movies, that doesnt decrease the effectiveness of the placement. In their minds they still have the image of the product even if they have difficulty in recalling the brands name because they didnt pay much attention, they have the image stuck in their minds. One other fact is product placement is becoming an issue that people talk about. Did you notice that in Flintstones they used Burger King this time. In the first movie they used McDonalds. I wonder why. or I didnt understand why the major character was so upset in McDonalds scene. getting more common in daily dialogues. People would talk about these products even more often as the studios continue making movies like Bye Bye Love, a movie opens with an almost 10 minutes long scene at a McDonalds. But one fact is that these kinds of movies dont get good reviews by the famous critics like Roger Ebert. This quote is taken from his article about the movie from Chicago Sun-Ti mes, The movie opens at a McDonalds, in a long and shameless product placement. Bye Bye, Love looks, in fact, like a McDonalds commercial for its first 10 minutes, as the restaurant serves as neutral turf where ex-wives can drop off the kids for their ex-husbands visitation rights. Today product placement doesnt only exist in movies. It is finding new areas to place the products. For example Bill Fitzhugh, an American author, used product placement in one of his books Cross Dressing. Though the book doesnt feature any scene of people enjoying fast food or anything close to that, there are a few scenes involving cocktails. So the book has placement of little products. Though the book had really bad reviews because of the product placement Fitzhugh still fights for his book. One recent product placement deal took place between Intel and McDonalds. Sims Online, the internet-based continuation of The Sims, a franchise that has sold more than 19 million units worldwide deals with McDonalds to place the restaurant in the game. With this deal in the game players will be able to buy McDonalds kiosk, sell McDonalds products and eat the products to improve their standing within the game. Electronic Arts announced that before the release of the game there might be even more product placements and it is easy to insert additional product later because of the games online nature. Yet, Sims fans didnt like the idea of the placement and they are arguing on the issue on message boards. Today our world is surrounded by fast food companies attacks. Junk and fast food is a part of our lives even if we dont want them in our lives. The image shown to us is a happy, colorful life with fast food. The question is not Do we want it? The question is How far would they go to sell us their fast food? There is no place left to escape from these attacks and fast food is a part of our daily lives whether we want it or not. Fast food industry made people feeding dinosaurs, eat at McDonalds, it is hard to imagine what is next! As Ralph Nader complains Whats next? An entire sitcom shot in McDonalds? May be one day there will be people living in McDonalds.

Comparing Metamorphoses in Adventures of Huckleberry Finn, Color Purple

The Characters' Metamorphoses in Adventures of Huckleberry Finn, Color Purple, and Catcher in the The main characters of The Adventures of Huckleberry Finn, The Color Purple, and The Catcher in the Rye begin their stories as lonely, confined, and dependent people battling with their own thoughts versus societal pressures. The three long to be self-reliant and free, but lack the means and the confidence to find themselves. Huck, Celie, and Holden ultimately venture on life-altering journeys to attain their individuality and to discover their worth as human beings. Huckleberry Finn has tremendous difficulty transitioning from an easily influenced person to an independent one. He begins as one of many faithful followers to Tom Sawyer, willing to trail behind him into any dangerous situations because Tom seems more self-confident than he ever allows himself to be. "Everybody was willing" (Twain 9) to Tom's declaration, "we'll start this band of robbers and call it Tom Sawyer's gang" (Twain 9) where their business is "Nothing only [sic] robbery and murder" (Twain 10). Tom is so self-assured that Huck, lacking confidence in himself to make his own decisions without leadership or outside assistance, is restricted from locating his level of confidence while around his dictatorial best friend. Another dominant source of influence in Huck's life is his father, whose relationship with his son is comparable to that of a lord to a slave. Pap tries to cheat Huck out of his money, claiming "all the trouble and all the anxiety and all the expense of raising [Huck]" (Twain 26), so he can go into a drunken stupor and not be concerned about reality. To vent his anger for failed attempts, he punishes his own son through kidnapping, imprison... ... Through beautiful depictions of their characters' metamorphoses, the authors present the feeling that embracing struggle to define individuality and become independent is something everyone needs to do. The authors essentially disclose through their writing that without opinions, ideas, and liberations of their own, people have nothing else to look forward to in life. Huck, Celie, and Holden, who are each representatives of the diverse American culture, must each to look ahead to uncover their full potential as human beings rather than participate in social order. Works Cited Salinger, J. D. The Catcher in the Rye. Boston, MA: Little, Brown, and Company, May 1991. Twain, Mark. The Adventures of Huckleberry Finn. New York, NY: Bantam Books, March 1981. Walker, Alice. The Color Purple. New York, NY: Pocket Books/Washington Square Press, June 1983.

Technology in Healthcare: Good or Bad

lI believe that technology is both good and bad in the healthcare field. With technology constantly changing, there is no end to what we can do. Technology allows us to use computers or computerized systems to collect, process, and store pertinent data. It also allows up to progress to the future with the machines we use in the healthcare field. Some of the upsides are better record keeping, data analysis, and convenient documentation which can provide more prompt medical billing. Patient security and safety is a concern with all advances in technology.After all, without the patients, what business would the healthcare field have? Technology via machines that are used are constantly progressing. These can be very good in the development of better machines to help to aide patients in better treatment and less lengthy hospital stays. There are downsides to technology in healthcare though. Let’s think for a minute. What causes errors in healthcare technology? Human error. This ca n be via inadequately trained, inexperienced, tired, or even cases where people don’t admit they made a mistake.How about faulty equipment or programming? If a machine or program is not running properly then it isn’t going to give the right results. One thing for sure is that there has to be constant monitoring and troubleshooting to maintain a safe environment for both the patient, the hospital or facility, and also for the companies who make the products we use in the technological aspect of healthcare. With technology being a definite for the future, I think it’s just a wait and see thing as to whether it ends up being better or worse.

Free Essays on Valentine Poems.

Free Essays on Valentine Poems. As I walk along the rocky sand A thought of you comes to mind And though time runs through my hands Another you, I’ll never find Be my valentine, for I Each day, have thought of you My whole life cannot manage what Your ready smile can do. Being with you where I cannot be In love there is an ecstasy unmoving I hope a little piece of you is reserved for me Plenty of love, Loads of kisses I hope someday To be your Mrs! My love is like a cabbage Divided into two The leaves I give to others The heart I give to you...

Free Essays on Magazine Culture

If Magazines can be called a barometer of popular culture, what modern cultural trends do they show? Has magazine culture been changing since the 1960’s? Can these changes be explained by changes in popular culture, and in what way? In answer to the question relating to magazines changing from the 1960’s, it’s hard for me to answer because I was not around then, and was not able to read any magazines that came out. However listening in class I do believe that they did change drastically from then until today. The magazines moved from unspecialized to specialized, in order to compete with other forms of media and to please their advertisers. Magazines also used the ideas of demographics and psychographics to get more readers involved in their particular magazine. Moreover things like the development of photojournalism and in depth personality profiles helped put magazines on the map of the mass communication market. This gave advantages to the magazines because they were able to sell more units to a specific audience, and receive more advertising dollars in the process, in contrary to a broad audience with a less specialized magazine like Time or Readers Digest. Magazines can be called a barometer of popular culture because it lets the public know what is going on in a particular interest such as, hair styles, snowboarding etc. We wouldn’t know what the latest fashion trends would be without media, and magazines contribute to that. Magazines like Seventeen or Maxim are prime examples of this. There are Magazines for almost any interest now days, and to keep up with the latest trends and materials you are almost forced into buying unit specialized magazines for your interests. These changes definitely can be contributed to a change in the popular culture. There is just more stuff to do then there was in the sixties. There is almost a need for specialization because of the broadness of events and interests that inv... Free Essays on Magazine Culture Free Essays on Magazine Culture If Magazines can be called a barometer of popular culture, what modern cultural trends do they show? Has magazine culture been changing since the 1960’s? Can these changes be explained by changes in popular culture, and in what way? In answer to the question relating to magazines changing from the 1960’s, it’s hard for me to answer because I was not around then, and was not able to read any magazines that came out. However listening in class I do believe that they did change drastically from then until today. The magazines moved from unspecialized to specialized, in order to compete with other forms of media and to please their advertisers. Magazines also used the ideas of demographics and psychographics to get more readers involved in their particular magazine. Moreover things like the development of photojournalism and in depth personality profiles helped put magazines on the map of the mass communication market. This gave advantages to the magazines because they were able to sell more units to a specific audience, and receive more advertising dollars in the process, in contrary to a broad audience with a less specialized magazine like Time or Readers Digest. Magazines can be called a barometer of popular culture because it lets the public know what is going on in a particular interest such as, hair styles, snowboarding etc. We wouldn’t know what the latest fashion trends would be without media, and magazines contribute to that. Magazines like Seventeen or Maxim are prime examples of this. There are Magazines for almost any interest now days, and to keep up with the latest trends and materials you are almost forced into buying unit specialized magazines for your interests. These changes definitely can be contributed to a change in the popular culture. There is just more stuff to do then there was in the sixties. There is almost a need for specialization because of the broadness of events and interests that inv...

Controversial Issues in Entertainment Paper Essay

Controversial Issues in Entertainment Paper - Essay Example Since discussions on such topics are open to public the questions regarding its ethicality are disputable. According to Kuypers (2002) â€Å"Controversial issues are news, and for news we look to the press." (p. 1). This essay aims to discuss the various issues and debates surrounding the coverage of controversial issues / news by the media. For the purpose of this study, the recent highly dramatic photo of a subway train bearing down on a man who was pushed off the platform, published by the New York Post on front page is used. The highly graphic depiction sparked widespread debates and criticisms condemning the unethical publication of the image, the misuse of the freedom of press, and insulting the dignity of humanity. Nature of controversy: On December 4, 2012 The New York Post published a photo on its front page, sensationally titled "Pushed on the subway track, this man is about to die. DOOMED" (See Appendix Fig. 1) Immediate after the sensational publication of the disturbing image by the newspaper, wide-ranging debates and criticisms surrounding the ethics in photojournalism and dignity of humanity began pouring in from all quarters of the society. The criticisms mainly questioned the photographer's choice of action in the face of adversity. The intent of the photographer, R. Umar Abbasi was questioned raising serious concerns over the incident, particularly since he chose to capture and then sell the image to New York Post, rather than do the obvious – i.e. intervene and try to help the man. The inaction of the photographer highlighted his apparent apathy towards the victim, inviting severe criticisms concerning his lack of judgment and gross violation of human rights. The publication of the photo by the New York Post on the front page also called for debates and criticisms surrounding the blatant use of liberty of the press by the publication. The news journalists and photographers are bound by a strict code of ethics and good conduct which en tails them to act prudently towards an individual or group and adhere to the standards of morality and principles normally attributed to and deserved by the humanity. According to the National Press Photographers Association's Code of Ethics: "Photographic and video and images can reveal great truths, expose wrongdoing and neglect, inspire hope and understanding and connect people around the globe through the language of visual understanding. Photographs can also cause great harm if they are callously intrusive or are manipulated" (NPPA (2012) Although the publication of the photo did not in any way violate the code of ethics, it however did cross the line of human dignity, especially considering that the graphic image was published on the front page. The photo was used since it was ‘newsworthy’, and such images / shocking news items are quick to catch the audience’s attention, as is apparent from the widespread reactions garnered overnight from all aspects of so ciety including journalists and citizens alike. Soon after the publication of the photo by the New York Post, other newspapers and tabloids as well as the television media covered the incident with varied reactions on the issue. Most of the print and visual media condemned the publication of the graphic image but continued to cover the story as more and more videos and images captured by

Shame by. Dick Gregory and the Professor is a Dropout'' by. Beth Assignment

Shame by. Dick Gregory and the Professor is a Dropout'' by. Beth Jonhson - Assignment Example as an encouragement account, which relays young girl’s chronicle that based on the author learnt to read by the aid of her grandfather from childhood (Johnson). This culture of reading would later lay a foundation for her when everyone thought she was retarded thus unable to read. The love for her children and desire to see them succeed in life pushed to go back and improve her English. This account demonstrates that, with motivation and reading skill, anyone can drive his life to great success. From Shame, Richard was from a poor background and attracted to her classmate Helene Tucker (Gregory). The respect he felt for her greatly motivated her continually go to school despite numerous hardships he then experienced. His determination’s was evident by unequaled willingness in continually attempting to please through emulating her cleanliness even though he had only one pair of cloths. He would even brush his hair, which clearly shows that through admiration and respect to the people we look up to we, can change positively and strive ahead. Richard shame was for having no dad, being in the relief program and for being poor. This was worsened by his teacher’s comments that he had no dad while the whole class was listening. The teacher’s irresponsibility of not caring to find out why he was not concentrating in class but just termed him as stupid made the situation even more worse. This clearly shows how some people teach others to feel shameful through their words. This shameful feeling made Richards to lack the motivation he initially had to go to school. Contrary to this, the professor is a dropout is a story of encouragement where Quadalupe Quintanilla strived to be successful in life even when people termed as retarded. When we are motivated to give a little push in life we can achieve whatever we want. Her motivation was her children and with the skills for reading she acquired at a young age really helped her a lot. Hard work is yet another aspect